Meet Nicole
*
Meet Nicole *
Nicole is a creative and cultural strategy leader with 10+ years of experience developing insight driven ideas, partnerships, and programs that connect brands to culture while driving business growth.
She has led custom programs for brands including Amazon Prime, Target, Coke, Pedigree, WNBA, and LEGO, translating cultural insights and human truths into work audiences genuinely want to engage with.
Nicole approaches both her corporate and community driven work through the lens of inclusion, creativity, and empowerment, with a passion for shaping culture and developing the next generation of talent.
My Work
Amazon Prime
Amazon Prime partnered with Spotify to create a culture driven campaign designed to deepen brand loyalty and turn Prime members into advocates.
Featuring Doechii, the campaign tapped into her personal connection to Prime to create a more authentic and relatable experience for fans through music and storytelling.
Built around the idea that audiences connect more deeply with brands through shared passions and trusted voices, the campaign increased ad awareness, strengthened perceptions of Amazon Prime as a brand that entertains, and outperformed Spotify benchmarks for engagement.
My Work
Pedigree
Pedigree teamed up with Spotify to create “Adoptable Playlists,” a campaign designed to raise awareness for dog adoption through music and culture.
Real adoptable dogs were featured as cover stars across Spotify owned playlists within the platform’s popular “Feel Good” category, connecting with millions of listeners seeking uplifting content.
Supported by targeted audio messaging and playlist descriptions linking directly to adoption pages on AdoptAPet.com, the campaign transformed everyday listening moments into opportunities for discovery and action.
The initiative surpassed Spotify benchmarks across playlist and native media tactics while delivering more than 2.3 million added value impressions.
My Work
Lego
LEGO partnered with Spotify to bring the #BlackgirlsdoLEGO TikTok trend to life, focusing on creativity and mindfulness.
We drew inspiration from personal stories shared by Black women, highlighting how LEGO building provided a calming and therapeutic outlet.
We crafted a multi-format experience leveraging 3D audio, sponsored playlists, and a custom in-app digital journey that linked music, mindfulness, and the art of LEGO building.
This approach allowed us to tap into a cultural moment centered around celebrating Black creativity.
My Work
Coke
Coke’s holiday in-app experience invited users to spread cheer and kindness through personalized notes and music. This interactive feature allowed fans to select a loved one, choose a heartfelt message, and pair it with a customized playlist to spread kindness during the holiday season.
These playlists acted as a unique gift, combining the power of music with the warmth of a personal message to create a memorable holiday moment.
By encouraging users to send messages of kindness and share music, the campaign highlighted the ripple effect of kindness during the holidays.
My Work
Hyundai
Hyundai tapped into the energy and pride of Homecoming season at Historically Black Colleges and Universities (HBCUs) - a vibrant celebration of connection, culture, and legacy.
To engage meaningfully with this moment Hyundai created an interactive experience on Spotify. Listeners were invited to share whether they were an alum or student and how they planned to celebrate Homecoming. Using their responses and historic listening habits, Hyundai curated personalized playlists that resonated with their individual tastes and the celebratory spirit of Homecoming.
Hyundai showcased its commitment to fostering authentic connections and creating enriching experiences for the community.
My Work
Target x Ulta Beauty
Target went live with their creator-led Ulta Beauty at Target campaign which stemmed from an insights led session around the beauty conversation led by Black creators.
Creators posted custom product reviews and recommendations from the Ulta Beauty line at Target, all based on interactive poll results, showcasing the strengths of Twitter to build connection and drive conversation, and consideration.
Target x BIPOC Brands
My Work
Target wanted to show up in social in a way that aligns with their guests values and position them as a true partner that supports the community and the products they want in an affordable way.
Knowing that BIPOC businesses had been among the hardest communities hit from the pandemic, Twitter showcased how Target was in a position to help.
Target created Tweets that amplified BIPOC founders who carry brands at Target and encouraged people to follow them.
To celebrate the WNBA’s 25th Anniversary, the WNBA partnered with Twitter to give players an even bigger way to spark conversation.
Co-created with Twitter, the team developed merch that turned into a one-of-a-kind activism platform for players.
The hoodie includes a "hidden" QR code that gives the #WNBA community a direct line for sparking conversation about the game and causes they stand for.
This campaign won the Hashtag Sports Award for Best Women’s Sports Partnership.
My Work
WNBA
My Work
NAACP LDF
During the 2020 Presidential Election the NAACP Legal Defense Fund wanted to know where people on Twitter needed the LDF’s help.
By partnering with Twitter they learned what people on Twitter wanted the most help with - voter suppression.
The NAACP LDF made it possible for anyone to learn about voter suppression by giving them a tool - a single click to take action.
When people liked the Tweet they received a Know Your Rights card and a link to report voter suppression.
Speaking Engagements
The Power of Mentorship x Havas
Latinx Leaders Summit x Columbia Business School
Black History Month Livestream Interview x Next Gen Collective
Creating a Seat at the Table x Here Are All The Black People Conference
Recognition
ATTN: x The Female Quotient's Women in AI Creative Cohort
Adcolor Advisory Board
Cannes Young Lions Media Academy
Adweek Rising Mentee
ADCOLOR Future
Notable Work
Q&A with Healthy Roots Dolls, Twitter Business
Spotify at ADCOLOR, Spotify Advertising
Creating A Seat at the Table, Where Are All the Black People - Moderator
#TwitterPrism Initiative, Social Media Today - Developed Cultural Context workshop to identify opportunities for brands to authentically connect with a community or topic that a brand has invested in supporting.